Keep your Eye on the Ball.... Five Easy SEO Wins

Here are five easy ways to get a higher Google search position for your Website......

1. Provide really good content. The old saying with websites was 'Content is King'. What this means is make your website as interesting as possible to your target audience. Another way of saying this is 'Just be Awesome'

2. Uses Images. People are attracted to images initially before they are drawn to text. Also name your images using the keywords that you want to promote. Google uses the names of images as part of it's search engine. So if someone does an image search they could find your website that way.

3. URL need your Keywords in your URL. If your are a cake shop in Cardiff .... try and get the URL www.CakeShopCardiff.co.uk or something similar .... Google gives great weight to keywords within your URL (Domain Name).

4. Local Keywords for Local People. Unless you think your going to dominate the whole world straight away then have at least one or two of your keywords as the local area you want to be known for first. So if you are Papa Lazarou's Wedding Venue in Cardiff you would probably want Cardiff and Wales to be two of your keywords to concentrate on. As well as You're My Wife Now Dave.

5. Keep your Keyword Concentration to about Five. The old saying is 'Two Priorities is no Priority' but  in the case of SEO keywords I would say..... do not try to promote more than five keywords on your site otherwise you will dilute the importance that the Goggle Search Engine puts on each of them.

Give it a try ........ Hope this is useful ........ yours Dave

BY SEO STEER

Don't be an eCommerce CopyCat it's Bad SEO

BAD SEO: Don't be an eCommerce CopyCat. Google have updated the way that their Search Engine looks at websites, because they really don't like it when it seems that a website is trying to Spam it's way up the Google Search Rankings. One thing that Google really hate ...... (and so do customers) is when a website just copies and pastes the manufacturers description of a product onto their own website when selling the product. This is BAD SEO because the Google Search Engine will spot where the original text came from (the manufacturers Website) and realize that it has been copied exactly and they will now (Since the New Update PANDA) penalize the web site using the copied material.

GOOD SEO: If you want a high ranking for your eCommerce website then read the manufacturers specification and then rewrite it in your own words and maybe add some extra helpful information for your customers from your own knowledge of what you are selling. This is GOOD SEO and it will be helpful to your customers and differentiate your website from your competitors.

BY SEO STEER

Like for Like is Good SEO

The Google Search Engine has been programmed to become more aware of Social Media when it ranks web sites on the internet nowadays. So if you have a Facebook page for your Business then the more people that LIKE it the more Google will think that your site is worth a higher search ranking and that includes you main web site if you have links from your Facebook Page to your web site (you do do that don't you??). Make sure you have a button for liking on your web site. I've got one on the right -------> you might even want to click it to see how it works ;) You can get this button from Facebook at https://developers.facebook.com/docs/reference/plugins/like/

Why not start liking others pages too ..... they'll probably LIKE you back ..... Liking other people pages want harm you .... and it will certainly help you if they LIKE you back!

It's all about being Social .... You Scratch My Back and I'll Scratch Yours ... LIKE FOR LIKE.

Or as Shakespeare would put it ...... As you LIKE it.

BY SEO STEER

Ten Top Tips for a Top Ten Google Position

Here are Ten Top Tips for a Top Ten Google Position.......

1. Choose your Search Keywords Correctly

2. Place your Search Keywords Correctly

3. Use Facebook & Twitter - Be Sociable!

4. Check How you're Doing

5. Don't Over Egg the Pudding!

6. Be Smart - Use Your Smartphone!

7. Put Videos on You Tube

8. Back Links? - Don't be Aggressive!

9. Wear a White Hat

10. Start Using Instagram and Tumblr 

BY SEO STEER

SEO Search Engine Optimization Basics - Keyword Placement

Here is a search on Google for the keywords Birthday Cake Shop. These are the top four Organic (not paid for or Google Map Results) Search results. The words of the search are Highlighted by Google and show where they are in the web pages that have been found. Many factors affect a web sites position on Google, but as we are concentrating on the effective placement of keywords on your site in this post let's look at the above picture and see where the keywords are highlighted. The first search result has the words Birthday Cake twice starting on the left as it's pages title Highlighted in Blue. 

Lesson 1...... put you main keywords in your Page Title as close to the left as possible. 

The first three all have the word cake in their URL (Web Name) and the second position actually has cakeshop in it. Green Highlights 

Lesson 2 ...... make sure that the main keyword(s) that you want to be found for are in your URL  (Web Name).

Lastly all of these search results have the keywords near the beginning of the first paragraph of the web page found (Black Highlights) so ......... 

Lesson 3 ....... Place the keywords you want to be found for in the first paragraph and as near to the beginning of the paragraph.

Keyword Placement for Better Google Search Position?..... It's as simple as 1...2....3

BY SEO STEER

How to Check Your Search Position on Google

If you want to check your search position on Google DON'T use any piece of SEO Software to do it!! Google specifically Objects to the use of this software as it uses up their bandwidth and points at the users of such Software as someone who is trying to Game or Cheat their system. Google could well punish your website by having it De-Listed. So if you want to check how well you are doing on Google Search it's best to do it the long way by using Google. This may be slow, but it will be accurate (Most SEO Software isn't) and frankly if you are not appearing in the first ten pages for a search term you are working on, then you know that you need to work harder at it. It really isn't worth searching past page ten. Also.... add Google Analyticals and Google Web Tools to your site. This will provide you with a host of information legitimately from Google. Google want you to reach your audience (legitimately) so they provide loads of help. Lastly if you are using an SEO Firm ....... ask them if they are using SEO Software on your site ...... if they are .... ask them to stop NOW!!

BY SEO STEER

Google Doesn't Panda to Over Eggers

At the end of the day Google doesn't like to get fooled. Overly optimized sites will be targeted by Google more and more in the future. If they suspect that a site is over optimized for SEO (Search Engine Optimization) then they will de-rank that web site from their Search Listings and who would blame them as they are trying to get relevant information to their customers i.e. you and me. Let's face it, we're all sick and tired of searching for something and having to wade though no content spam sites!! Modern SEO has to be about making your site visible through engagement with your customers and the people that you want to be your customers. If you are a business considering using an SEO firm to improve your rankings you must ask them and be reassured that they are not going to use traditional back link spamming that so many SEO firms have relied on in the past and are still trying to sell today. THESE WILL BACKFIRE ON YOUR BUSINESS!! sooner or later. Your approach must be one of honesty and a genuine desire to provide a quality internet experience for your customers and a genuine desire to engage with your customers. JUST THOUGHT YOU SHOULD KNOW. Yours Dave.

BY SEO STEER



More Articles by David Steer ............

My SEO Philosophy. The Three Cs of SEO .....

Payola Social Media ..... The Zen of SEO ..... 5 mins of SEO to get your Twitter A/c to a Better Google Position. ..... Befriend the Penguin for Good SEO ..... Googel vs SEO. Do Google want PPC only for Commercial sites? ..... Post Penguin SEO – Stop Whinging – Start Changing ..... Bad SEO: The Duplication of Content ..... Five Keys to OnPage Keyword SEO ..... Top Ten Tips for a Top Ten Google Position ..... Five Easy SEO Wins for a Better Google Position ..... Don't be an eCommerce CopyCat it's Bad SEO ..... Like for Like is Good SEO ..... SEO Search Engine Optimization Basics - Keyword Placement ..... How to Check Your Search Position on Google ..... Google Doesn't Panda to Over Eggers ..... Focus on your Customers for SEO Keyword Selection ..... Digital Curation and SEO ..... Social Shares are Better than Back Links for SEO now ..... SEO and You Tube Visibility ..... Google isn't the only Fruit ..... Over aggressive back link building SEO strategies will backfire ..... Improve your SEO using Social Media ..... Social Media & SEO ..... Instagram and Tumblr