Here is a search on Google for the keywords Birthday Cake Shop. These are the top four Organic (not paid for or Google Map Results) Search results. The words of the search are Highlighted by Google and show where they are in the web pages that have been found. Many factors affect a web sites position on Google, but as we are concentrating on the effective placement of keywords on your site in this post let's look at the above picture and see where the keywords are highlighted. The first search result has the words Birthday Cake twice starting on the left as it's pages title Highlighted in Blue.
Lesson 1...... put you main keywords in your Page Title as close to the left as possible.
The first three all have the word cake in their URL (Web Name) and the second position actually has cakeshop in it. Green Highlights
Lesson 2 ...... make sure that the main keyword(s) that you want to be found for are in your URL (Web Name).
Lastly all of these search results have the keywords near the beginning of the first paragraph of the web page found (Black Highlights) so .........
Lesson 3 ....... Place the keywords you want to be found for in the first paragraph and as near to the beginning of the paragraph.
Keyword Placement for Better Google Search Position?..... It's as simple as 1...2....3
BY SEO STEER
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