1. Provide really good content. The old saying with websites was 'Content is King'. What this means is make your website as interesting as possible to your target audience. Another way of saying this is 'Just be Awesome'
2. Uses Images. People are attracted to images initially before they are drawn to text. Also name your images using the keywords that you want to promote. Google uses the names of images as part of it's search engine. So if someone does an image search they could find your website that way.
3. URL need your Keywords in your URL. If your are a cake shop in Cardiff .... try and get the URL www.CakeShopCardiff.co.uk or something similar .... Google gives great weight to keywords within your URL (Domain Name).
4. Local Keywords for Local People. Unless you think your going to dominate the whole world straight away then have at least one or two of your keywords as the local area you want to be known for first. So if you are Papa Lazarou's Wedding Venue in Cardiff you would probably want Cardiff and Wales to be two of your keywords to concentrate on. As well as You're My Wife Now Dave.
5. Keep your Keyword Concentration to about Five. The old saying is 'Two Priorities is no Priority' but in the case of SEO keywords I would say..... do not try to promote more than five keywords on your site otherwise you will dilute the importance that the Goggle Search Engine puts on each of them.
Give it a try ........ Hope this is useful ........ yours Dave
BY SEO STEER
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