The 3Cs of SEO

SEO is far more than just Keywords and Backlinks nowadays. With the growing importance of Social Media and with Google tightening it's Search Engine Algorithms so that clever tactics, which aim at gaming and fooling their search engine, are given the heave ho.

Google became prominent over the old search engine favorite Alta Vista (Remember That) because Alta Vista was too easy to Spam with Keyword Stuffing and it’s Search Results became too much like phone book listings with AAAAAA Taxis being pipped to the post by AAAAAAA Taxis! So, along came Google with it's ability to trace backlinks and so It's results were far better than Alta Vistas. It became the Search Engine of choice and very quickly became the dominant force that it is today.

However,  the World's SEO Experts have become too good at Backlink Spamming and so Google have had to down grade the prominence it gives to such Spammy tactics. Now they are integrating the importance of Social Media in their listings. These are the so called Panda/Penguin/Farmer updates to Google. At the end of the day Google don't want to become the next Alta Vista. Their whole business model relies on people believing that the results they get when they search on Google are going to be relevant.

So it is my belief that the way forward for SEO Success in the post  Panda/Penguin/Farmer World is to follow the 3Cs of SEO ............. Content ....... Code ....... Connection.

Content. Since the very beginning of the World Wide Web the popular axiom has always been Content is King. This is truer now than it has ever been. Provide the best content you can on your Web Site, Blog, or Web Presence. The WWW was design as a means of providing and sharing information. That is what users of the WWW are expecting, either consciously or unconsciously. If you provide good relevant content,  people will return to your site for more often. They will also refer your site on Social Media and provide links to your site, either through adding links to their own site or through sharing mechanisms such as Shareaholic or though Social Media like a share on FaceBook  for example ...... thus providing natural and organic backlinking which Google will find far more authoritative than spammy links from link farms.

Code. There is however no getting away from the fact that the Google Search Engine is only a piece of software and it will inevitably have to have some kind of rules when it comes to favoring keywords in certain positions on the web page. Therefore you must learn what is generally considered to be the rules (Google would never tell us exactly) and use them on your own web page (presence) so that the Keywords that you want to be found for, are present and correct, in the right places. This is commonly known as OnPage SEO.

Connection. Connect with the people that you want to be your clients/customers/co-workers/colaborators. This is where Social Media comes in. Work out what types of Social Media are going to connect with the audience that you want to connect with and use it to advertise your content. Traffic flow to the content will bring about the organic back linking and referring which will improve your Search Engine Rankings. You will also be simultaneously Internet Marketing your site. By Internet Marketing your Web Page/Presence you will be performing SEO on it and by performing SEO on it you will be Internet Marketing it! ......... an Ongoing Virtuous Spiral of SEO and Internet Marketing which leads to the Ultimate Goal of Client/Customer Engagement.

So if you want to do the best SEO in the Post Panda World ……. Use the 3Cs of SEO ….. Content …Code … Connection!

BY SEO STEER