Befriend the Penguin for Good SEO

Google's latest update to their search algorythm is called Penguin. It's designed to weed out SEO techniques that are a little underhand, but have become stock in trade for so many practitioners of the arts of SEO. Many SEO techniques that have become standard practice will now actually harm your web sites search ranking.

To start with DON'T PANIC ....... Just focus on Quality and putting your intended audience (customers, clients) at the centre of what you are doing. If you've been producing Quality content on the Web then keep doing it ...... these Penguin updates are designed to help your web presence rise up the Google Search Rankings. If you haven't been producing  good quality content for the Web then start now. Trying to trick or spam the search engines is just pants and let's face it your know it inside. Good quality content will now be rewarded by Google and it will make you feel very virtuous, as you will be improving the Web and providing your cutomers with a better web experiece.

The new Penguin update will look for what it considers to be SEO tricks and behaviour that would not normally occur unless the content producer was obviously trying to get an unnaturally high ranking for particular keywords. Here are the ones that the Penguin doesn't like, so try not to use them in future if you want to improve or retain you search ranking. This also means making sure that any individual or organization that is using these techniques as part of their SEO service for you will refrain from doing so in future. For example here is one of the main things that the Google Penguin will frown upon.............

Using unnatrual linking text when linking to other web sites. The most natural way that people suggest links to another web site is to just put the URL of the page in the text.

Such as ..... 'if you want more information then go to https://www.google.com/webmasters/tools/home '

or

they may link text to the name of the site such as ....... 'if you want more information then go to Google's WebmasterTools '

but

they would not naturally put Best SEO Tools

this is obviously an attempt to link the keywords 'Best SEO Tools' to the site being linked to and thus increase the Google Juice for those keywords on that site..

This has become almost standard practice in SEO but now thanks to the Penguin it will actually have a negative effect on your site's search ranking.

BY SEO STEER